The Consequences of a Bad Reputation Online
Online reputation management is widely regarded as one of the most helpful and affective ways to improve negative opinions about a business or brand. There can be a number of reasons why a company might have suffered with this type of event; from being targeted by a competitor hoping to outshine you in search results, right through to a fake review from a customer. There are simply so many things that could impact your business that half the challenge is keeping on top of them.
What can happen if you are spoken of in a negative light online?
One of the biggest concerns that many businesses in this position face is the potential to become less profitable. Although search engines like Google will try to remain impartial, if they spot that a website is held in low regard online they could end up favouring the competition, so the victim site might slowly see a decline in their search result position.
As you might imagine, this could take a drastic toll on the potential to reach an audience, which can potentially lead to less conversions and a drop in profits.
Over time, businesses could find themselves facing complete bankruptcy and unfortunately, this happens to more companies than you might imagine. The consequences of a bad online reputation can be dire indeed and that’s why more and more brands and individuals are turning to the assistance of reputation management specialists like MyReputationRepair
What do reputation management companies do?
As their name might suggest, it’s the job of these types of experts to manage their client’s digital presence. This could be as simple as monitoring reviews, right through to creating a brand new website to push down negative listings in search results or running a promotional campaign with pens or other promotional items offline. Campaigns are often developed from the ground up, whereby the expert will introduce measures that can help to reduce the damage done from a poor opinion, in favour of helping their client to build themselves back up again.
One of the most common issues that can impact a brand is a decline in their search result position and this is why the concept of replacing (as opposed to rebuilding) can be so appealing.
What does this mean?
If a brand’s site or online presence has become particularly negative and is still visible for specific pages in search results, it can sometimes be more convenient to introduce measures to drop those pages and replace them with fresher ones. Say for example that a website has been hit with multiple unfair reviews, it might still rank well, but the reviews could be affecting conversion rates.
Instead of tackling those reviews, it could make more sense to create new platforms to force the unsavoury remarks down in search result listings; until they are no longer a concern. This can be quite a technical task to undertake properly however, so enlisting the aid of an expert should be a top priority. With their support and guidance, it can be possible for even the most damaged reputation to repair itself – and for a company or brand to enjoy profitability once again.
